Posts Tagged ‘Consumer’

IMG_1227The people at SexyPop (http://sexypop.us) were kind enough to send NERDSTEAK some of their product to review! I received a case of samples yesterday, and here is what I though:

  • Packaging appearance – I will say that the packaging looks pretty nice. They have a large swirl logo right in the middle with their brand name on top, and variety on bottom but I have two concerns with what I received.  First, my samples were VERY pillowy.  Obviously this helps insure minimal broken pieces of popcorn in the bag, but they were so pumped with air, it was a little difficult to do the ‘pinch and open’ on the top, which could have happened due to the product being air shipped which can change the pressure inside the packaging. This is a minor detail, but worth noting. The second concern is that their brand name is aligned so high on the the top of the packaging, and the variety is so low, that on a standard grocery shelf, it might be difficult to read what it is. There are a lot of different tag lines on the packaging, along with a goofy ‘poppin’ rap like lyrical treat on the back.
  • Product appearance – The popcorn itself looked very nice, with most of the contents being whole popped pieces, with little to no unpopped kernels. None of the varieties looked overcaked with seasonings, and the white cheddar variety had more cheddar flavor vs. what I assumed it would have based on appearance (that’s a good thing).  The popcorn had a nice white color and didn’t appear shiny or oily.
  • Eating Experience – I would say all the varieties had a favorable flavor and texture, with my favorite being the Bangin’ Cheddar.  I would have like just a touch more black pepper flavor from that specific variety but still tasted great.  I noticed a lot less of the ‘seasoning on my fingers’ problem you might find with other popcorn brands.  I personally like salt, however the Lightly Salted was right on point with having just enough.
  • Value – After doing a quick search with comparable products online, the current price for SexyPop is a little on the high side, but you are getting slightly less calories per serving.  I would assume that once SexyPop can stock shelves and move more volume, they will be able to lower the price to be more competitive in the better-for-you popcorn market.
  • Overall – I give SexyPop an overall score of 3.5 out of 5.  The product itself is very tasty, but the price point is a little too high to be competitive with the other brands.  I do like the fact that as opposed to promoting their product as ‘healthy’ since it is a lower calorie snack as well as GMO-free, Kosher, cholesterol-free, and trans-free, they are going with the ‘trendy’ marketing campaign similar to what the pistachio people are doing.  If you have a chance to try SexyPop, I recommend it!

IMG_1229

NERDSTEAK is more than happy to review any and all products you have to offer! Please contact us directly to arrange shipping of samples.

ID-100103641

I am a rare breed of culinary professional.  I started my career, like most chefs, working in kitchens. I have worked in fine-dining, country clubs, banquet, and many other facets of the industry, and went to one of the top culinary schools in the nation.  What makes me different is half way through my career, I made the decision to be an R&D chef.  You know…the ones that create consumables for corporate chain restaurants, supermarkets, schools, hospitals, and the military; the ones who blend their knowledge of the culinary arts with food science, manufacturing, sourcing, and consumer science; the ones who research recipes, ingredients, trends, and you (the consumer).  It seems that lately, the food industry has been targeted due to the health and wellness of the products it develops and offers to the general public…but I am here to defend the food industry, and purpose an alternate way for the consumers in the USA to get healthy, natural foods.  BUY THEM!

It is unfortunate that the real demand for healthy, natural food items, usually stem from consumers that already have a healthy diet.  They may have loud voices, but this message does not translate into increased sales of ‘healthy’ food choices.  Most of your top restaurant chains and supermarkets already have great choices in the health and wellness arena, (low sodium, low fat, low calorie, increased fiber, increased nutrients, etc…) but consumers find excuses not to buy them.  Healthy food items are no more expensive than ‘junkfood’, are equally available,   and can be just as convenient as traditional prepared foods.  I have personally developed numerous ‘healthy’ food options that taste great, are affordable, and are easily recognizable, but you don’t buy them.

Although it is fun to play the blame game on the food processing community, it all boils down to consumer preference.  Lets say as soon as I can eat solid food, I am on a steady diet of ‘fastfood’.  Once I get to a place where I need to choose my meals, lets say a school cafeteria, am I going to pick the fresh organic salad or the ‘junkfood’ I am familiar with?  In my opinion, as opposed to taxing ‘junkfood’, removing unhealthy food items from restaurants, a blaming the food industry for being fat, maybe we should teach ourselves to eat healthy from the start.  There are a large number of consumers who utilize convenience foods in their daily lives, and are still considered healthy (me being one of them).  Lets also remember that this does not take into account physical activity, portion size, and a balanced diet.  Is the food we eat unhealthy, or is it our lifestyle?

What are some of your ideas to fight the health problems in America?

Please ‘like’ and share this article if you enjoyed what you read.