Archive for July, 2013

ID-100170122I feel that the most important thing people should learn in the modern world is fact finding.  Due to technological advances, most humans (especially in the US) are trampled with information.  This could be advertisements, interviews, reviews, news articles, magazines, social networking, blogs plus everything else you can think of.  The problem is that with this increased stimulation of information, there is also an even greater amount of bad information.  Word of mouth accounts, false reports, endorsements, negative feedback, consumer reviews, viral trends, and outright opinionated information that is spun to sound ‘factual.’

As this relates to food and consumer packaged goods, most people do not have a real grasp of what they are eating. Words like low-fat, low-sodium, cholesterol free, trans fats, GMO’s, preservatives, gums, strange long words on the ingredient statement…your opinion of these things may be negative, but how much of your opinionated conclusion is based on fact? How much is based on what some non-expert told you, or what you read in the news, or from an advertisement paid for by the company trying to sell it to you, or a pro/anti group with their own opinion bias?

I am not here to show support, or to give my negative opinion on these topics, but I will say my opinions of things in the food industry are based on facts.  In some cases, I do not have factual information, but I will NOT supply a stream of negative information because I assume something is bad.  I will stir up the pot with one example, and would love to hear your thoughts on fact finding in the food industry:

There is not enough 3rd party, extended testing done on GMO foods to conclude if it is harmful to the masses.  Everyone has their opinion, and yes, some companies that handle to production of GMO products may not be using appropriate methods to make money, but both sides of the good/bad for you argument do not contain enough information for a valid conclusion.

Thoughts???

We in the food industry love to figure out the best way to sell a product with a romance description, crisp food photography, and innovative packaging, because these are all the things that affect what you buy, before you have a chance to eat it.  However, there is always a bit of trickery in this process.  This could be hand placed fresh ingredients for the photo, an exaggeration of the flavor profile, and my personal favorite, playing with the standard of identity.

For instance, to call something ‘Greek yogurt,’ it’s traditionally a strained yogurt made with Greek milk with a high protein content, and thicker consistency with less sugar than standard yogurt.  This is the standard of identity which must be submitted and regulated before a product can be labeled as ‘Greek yogurt’.  You can throw all of that our the door if you label it as ‘Greek-style yogurt’.  Now you can add thickening agents, flavors, or other dairy products to have a final yogurt that tastes LIKE Greek yogurt, without having it produced in the standard way. Shenanigans.

There are many examples of this in both foodservice and retail establishments.  Andouille-style sausage, firebaked style flatbreads…the list goes on.  Whenever there is a a regulation in place for a product description, using the word ‘style’ gives us a little leeway.  If you are looking for traditional products or ingredients, avoid items labeled as ‘yada-style yada’.  The advantage of incorporating the word ‘style’ is that the product is usually at a better price point, last longer, better organoleptic properties over shelf-life, and it some cases, consumers aren’t concerned if it is authentic.  I am not saying either is right or wrong, just make sure you know what you are looking for.

There are also food items that have NO standard of identity, which then can use whatever they so desire as a descriptor.

ID-100173652

What are some of your favorite misleading food terms?

photo

 

 

 

 

 

If it’s first thing in the morning
Or the last thing at night,
Bacon will make life better
Even if it’s just a bite

You might bake it in the oven
Or crisp it in a pan,
Salty, smokey, fatty goodness
Brings the joy only bacon can

The aroma will fill a room
instantly gathering a crowd,
Your bacon will magically disappear
as if ascending to a cloud

Bacon has found its way
into many culinary creations,
Breakfast, lunch, dinner, desserts,
Even some odd libationsSo if you need a tasty snack
the ultimate in food inventions,
Grab a slab of bacon
You’re welcome, with good intentions

Here is another list of fancy food terms explained so you can impress your foodie friends…

A LA CARTE – The fancy version of this is a menu broken down into separate parts so you can order whatever you want for your meal, as opposed to all together…for us normal folks, just think of it as a ‘dollar menu’ for expensive stuff.

MINCED – Just cut any food item to heck and back…basically minced.  One step above pulverized with a laser.

CANAPEAS – Think of a Ritz cracker with a piece of cheese on it.  Now change the cracker to a slice of artisan bread, and change the toppings to a red onion marmalade, torched Bree, and crispy lardons.  Can-of-peas.

CARAMELIZED – A fancy way to say, ‘I almost done burnt it.’

NAPPE – Confirming your sauce is thick enough by its ability to coat the back of a spoon.  You don’t want paste, and you don’t want water.  Nappe is that sauce sweet spot.

APERITIF – Pre-gaming to get the mouth party started.

UMAMI – If you taste meat-like-flavor in something without having the confirmation of actual meat being present, verbally state you get a strong ‘umami’ profile from the dish.

AU JUS – The natural juice of whatever food item you just cooked.  If you cook a shoe and juice comes out, you can serve it with shoe au jus. Don’t cook a shoe. Gesundheit.

CONFIT – Cooking a food items in its own fat. If you cook a shoe its own fat, you can serve shoe confit.  F.Y.I. shoes don’t have fat unless your foot is in it, but that wouldn’t be shoe fat…it would be you fat.

ID-100150796